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FUNAlytics Blog

Blog

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Blog

Flight LH402 (FRA - EWR)

Soon I will be heading for New York for the Christmas break. I’ll be flying from Hamburg to Newark (EWR) via Frankfurt (FRA) with Lufthansa. On the leg from FRA-EWR…

Christian Jaehnert

Disentangling Effects: The Secret Behind Marketing Mix Models

Marketing Mix Modell

Disentangle Effects

Marketing Mix Modeling (MMM) is a statistical technique in econometrics that quantifies the impact of various marketing and sales activities on sales of a company. It also…

Christian Jaehnert

Maximizing Loyalty Points

Imagine yourself at the checkout counter of a supermarket with a long line of unpatient customers behind you. The register shows your total as €31.28.

Christian Jaehnert

Flight LH790 (MUC - SIN)

Hello, it’s been a while since my last post! You remember the bears in Canada? 🐻

Christian Jaehnert

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Copyright 2025, Christian Jaehnert

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